If precision agriculture is the process of placing the exact amount of crop inputs needed at the precise time and place that they are needed most, then what is precision marketing? Precision marketing would mean using technology to provide potential customers with timely information most useful to them. One rural Kansas company is on the leading edge of such technology.
During the past two weeks, we have learned about the Mertz family. Today in the conclusion of this three-part series, we’ll meet the younger generation: Abram Mertz. Abram and brother Lincoln are founders and co-owners of LivestockDirect in Manhattan, a printing and marketing company which is essentially using precision marketing to benefit its customers – seed stock cattle producers across the country. Abram and his siblings grew up on the family farm and went to high school at the nearby rural community of Wamego, population 4,372 people. Now, that’s rural.