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Agricultural Communication & Journalism Internships

Center for Rural Enterprise Engagement – Anissa Zagonel

At the end of May when I pictured my summer internship working for the Center for Rural Enterprise Engagement, I never imagined the variety of experiences I would end up with.

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To begin, I should explain the Center for Rural Enterprise Engagement. Drum roll please!

The Center for Rural Enterprise Engagement is an organization dedicated to generating research-based knowledge related to new-media technologies and rural enterprises. As I like to put it, we strive to make life easier for rural businesses by researching, teaching and analyzing new-media and its methods.

I began my communications intern position with the Center starting in June and currently still work for them. During the summer, I worked via distance, and I visited Manhattan several times during the summer to attend team meetings and participate in brainstorming activities. Since I worked from home this summer, I don’t have many pictures to share besides the ones I’ve taken this semester. Enjoy these funny gifs and photos instead.

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“Don’t let this picture fool you. I cleaned my desk for this picture. Usually it’s cluttered with coffee mugs.”

Starting out, my duties included scheduling social media content to our Facebook page and writing blog posts. Quickly that spiraled into more responsibilities, which is something I am very grateful for. In my position now, I handle our Facebook page, where I create a social media calendar for the month and schedule content. Within this task, I get to test and analyze different post times and conduct A/B split testing for successful posts.

Another one of my biggest time commitments is blogging. (You’d think I would’ve been quicker and better at this blog since I’ve been doing it for six months now… Nope!) For my blogging duty, our team would create a blogging calendar of ideas to write about. It was then my job to research and carry out the post. This could consist of researching on my own or conducting an interview. We write about new technologies, how-to’s, advice, spotlight stories, etc. Producing blog posts has been a great outlet for honing my writing skills, while also keeping the creative juices flowing.

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Most recently, my responsibilities have encompassed some aspects of event planning. We have been bustin’ tail this summer and semester to host a New-Media Marketing Bootcamp. For this event, I’ve worked with a team to create a logo and conference pamphlets, find a consistent brand theme, contact companies for partnerships, develop sessions, reach out to potential attendees, teach sessions (eek!) and market the conference on social media. This undertaking has given me such an insight to event planning elements I never would have thought about if it weren’t for this position.

Looking back on this internship, my favorite part of the internship was adding my own flair to my work. As you can tell, I thoroughly enjoy incorporating memes/gifs/pictures/personality to the content I publish. It’s been incredible to work for an organization that allows your imaginative spirits to flow. I don’t think there was a “least favorite” part of my internship for me. Although working from home greatly improved my communication skills and online task management with others, I would’ve enjoyed working in an office with people. As much as I treasured working from home, I’ve realized there are always people to meet and connections to make. Since I’ve been back in school, I’ve been working in the main office, and it’s been such a privilege to get to know everyone. I only wish I could’ve done it sooner.

This is the part where I tell you my dream job and want I want to do when I grow up. Well, I’m here to say, I don’t have that answer quite yet. What I do know is that all of these skills and resources I’ve become proficient in are highly versatile and will be useful in any communications position I find myself in. Through this internship, I’ve discovered traits about myself and learned about tasks I find a little less enjoyable than others. All these concepts will help me in my future job-hunting endeavor.

Since the Center is fairly new, I have been the first student intern they have hired. I previously worked as a student researcher for Dr. Lauri Baker, and I was lucky enough to obtain this position through her since she was one of the founders of the Center.

If you’re an agricultural communications and journalism student looking for a multitude of opportunities to experience and add to your resume, this is the position for you. There is so much room for personal growth and to grow the Center’s following. It’s exciting to be the driving force of an up-and-coming organization. Side note: If you’re at all interested in new-media marketing (which all communicators should be!), you should go ahead and give our Facebook page a like. Ready to apply yet? Interested applicants can contact Courtney Boman, Interim Manager, at cdboman@ksu.edu or myself at anissazagonel@gmail.com. I may even let you write a blog post… or two.

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