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Agricultural Communication & Journalism Internships

Category: Journalism

Quality Beef, Quality Internship – Sarah Moyer

Posted on by kjburke
Sarah at Certified Angus Beef in Ohio

Scanning the meat section at a grocery store, I spot a familiar golden yellow seal and crimson banner, signifying a brand that stands out among the rest. It’s also recognizable in many top-quality eateries across the country and in other parts of the world. This year, the Certified Angus Beef® brand (CAB®) celebrates its 40thanniversary and continues to be a premium brand in the market.

Their producer communications internship centered about writing and, of course, beef. It stood out to me for these reasons as I searched for additional professional experience between my junior and senior years. Originally, I heard about the internship from one previous intern and a course instructor of mine, both of whom encouraged me to apply. I took advice and applied online quickly in early November or late December, interviewed and was presented with the opportunity to work for Certified Angus Beef LLC (CAB) during summer 2018.

In early January, I flew to Wooster, Ohio for my first full experience with the brand. Young beef leaders gathered at the Culinary Center for a short seminar; and we spent time in the meat lab with beef carcasses, in the conference area with CAB professionals, and in community with one another. It was an all-around educational program for beef lovers in attendance. This only scratched the surface for what was to come. To learn more about the brand, visit certifiedangusbeef.com or CABpartners.com.

I decided to work and live in Ohio for my summer internship from the end of May to mid-August. Producer communications interns in the past have not normally migrated out to the corporate office (since the Manhattan office closed), but the move enriched my overall experience tremendously. I leveraged office contacts and stories for my team, connected with co-workers in other divisions, learned about retail and food service, attended an all-staff meeting in July, and participated in biweekly staff breakfasts — one of my favorite CAB company culture trademarks. The work environment of a company can’t be understood remotely, so I encourage other students to work in a traditional office setting at least once before graduation.

Working with the CAB writing team across the country, I created technical news releases, columns, features on brand partners, posts for the Black Ink®blog (www.blackinkwithcab.com) and video scripts. Interviews included ranchers with registered Angus bulls, culinary chefs and other partners in the beef cattle community. I will utilize many writing and media pieces from this internship in my portfolio as I search for a full-time job.

Strong writing students who are coachable and can handle independent projects should apply. Although I worked in the corporate office, my supervisor and “writing coach” work remotely; so effective email and phone communications were critical. Basic photography skills are also highly important for assignments.

International Charolais Assocation and the Charolais Journal- Ashley Fitzsimmons

Posted on by kmtully

My name is Ashley Fitzsimmons. I was the 2017 Livestock Publications Council Intern and received the opportunity to intern with the American-International Charolais Assocation and the Charolais Journal. I grew up on a commerical cow-calf operation, predominately Angus cross cattle, in south central Kansas and have had the opportunity to experience all aspects of the beef industry. Although, I didn’t know much about the Charolais breed and had never worked with a publication. This internship was an amazing experience and helped me achieve many of my goals with agriculture communication.

At the end of May, I moved myself to Kansas City, MO, and started my new journey in this foreign world. I started in head first with helping plan and coordinate the American-International Junior Association Junior in Grand Island, NE.

My first Junior National experience was surprising on many levels. The high-quality cattle and the plethora of contests that the youth exhibitors had the opportunity to compete in as well as the informational leadership sessions was truly impressive. It was exciting to see stiff contest competition in areas of prepared speech, art, photography, interview and resume, and that is only scratching the surface. The two contests, team fitting and team sales, drew my attention from the beginning. It was enjoyable watch the youth talent fit their animal to perfection and trying to enhance the breed’s best qualities and confirmation in a specific time frame.

The AIJCA Junior National is a remarkable opportunity to meet breeders and families from all over the country. It is enjoyable to walk through the cattle barn and see the interaction between the different state youth organizations being involved in those conversations. Breeders, industry leaders and families working together to cultivate the next generation of cattlemen. This type of involvement is going to continue creating strong industry relationship for the Charolais youth as well as producing well-rounded industry leaders for the future.

At my time at AICA I helped in assisting with the planning and scheduling of the social media pages for AICA and AIJCA. My other duties included graphic design, press releases, website updates, and some photography. I enjoyed working on both the June/July and August issues of the Charolais Journal. This was my first time ever working with a publication so I was very excited for the opportunity to help with the design and even writing my column for the August issue.

Another exciting opportunity about this internship that the opportunity to travel to Salt Lake City, Utah for the Ag Media Summit hosted by the Livestock Publications Council. I was able to talk with many of the most amazing leaders in the livestock publications industry and made connections with the best of the best.

Unfortunately, August came too quick and I wasn’t ready for this amazing summer to end. The most amazing thing about my internship with AICA, AIJCA and the Charolais Journal is that I gained a new family while living in KC and was able to explore a whole new world that I would have never dreamed I would get to explore. Everyone at the AICA was so good to me and treated me like I was one of their own. I would recommend this internship to anyone who has a strong connection or interest in the livestock industry and would like to understand the ins and outs of a working for a publication. The LPC internship is an amazing opportunity to meet professionals and leaders in the industry.

Hay & Forage Grower Magazine – Lauren Peterson

Posted on by kmtully

After months of stressing about finding an internship and scanning though the ACJ group emails, my advisor sent out an email regarding the Hay & Forage Grower opportunity. Hay & Forage Grower is a monthly magazine owned by Hoard’s Dairyman and based out of their office in Fort Atkinson, Wisconsin. Prior to this internship, I knew next to nothing about forages and had only one semester of ACJ classes under my belt when the H&F editor took a chance and hired me for the summer.

This internship was eye opening to say the least. Beginning mid-May, I spent the summer learning everything about magazine production, from interviewing and writing feature articles to capturing stock photos. Because we only really had two people on staff besides myself (an editor and advertising coordinator), I was able to learn a wide variety of skills. I learned a lot about copy editing and how to set up a good feature article through reading other’s work. My biggest area of growth was probably in photography. While I wouldn’t call myself a photographer, I was able to get a lot of practice, and the Dairyman’s art director really helped me understand the basics of lighting and exposure.

My main tasks were writing two Forage Flashes (shorter articles that would appear online and in the newsletter) a week, copyediting all material for both our magazine and the Dairyman, contributing stock photos, updating press releases on the magazine’s website, creating the weekly newsletter and daily social media posts on four platforms. In addition, I also contributed to the magazine by writing feature articles, compiling other author’s work and findings into articles and writing summery articles of the newest relevant research.

One of my favorite aspects of this internship was all of the travel. My first two weeks were partially spent traveling around Wisconsin with my editor to get pictures of a producer at different stages of his baling process. In my few short months I also traveled to western Illinois for the Illinois Forage Expo, flew to Louisville, Kentucky to interview a beef producer in southern Indiana and was sent to Yuma, Arizona to attended a press day for the newest in AGCO baling technology and machinery. My favorite, however, was a photo trip across Michigan with the editors of both magazines to collect stock photos and get stories for upcoming issues. We spent four days traveling across the state to visit over a dozen dairies and grass fed beef operations.

I would definitely recommend this internship to anyone interested in writing for an agricultural magazine. Knowledge of forages was not necessary to get the job although I did end up learning a lot about forages and dairies in the process. I worked closely with the staff of both magazines and everyone was very involved in helping me learn and further my professional development. Every year both Hay & Forage Grower and Hoard’s Dairyman have an internship opportunity and students can send their application materials to Mike Rankin or Abby Bauer.

KANZA Inc., KMZU 100.7 FM – Molly Bertz

Posted on by kmtully

Sarah Evans wrote a song in 2005 called “Missing Missouri.” I listened to it on repeat during the fall and spring semester of my sophomore year. After spending two continuous years in Manhattan, Kansas, I badly missed the summer breeze floating into the open windows of my parent’s farm house. I knew that this would be the last time to be  “dependent” on my parents, to see my brother enter his senior year of high school and to enjoy nights under the stars with my family. So I took the chance to take a summer internship that allowed me to be located at home and gave me the flexibility to enjoy a sweet Missouri summer.

During the months of May through August, I interned at a local farm broadcasting station in Carrollton, Missouri called KANZA Inc., KMZU 100.7 FM. I heard about the internship while listening to the radio as I was driving home one weekend. I emailed my resume and cover letter to my supervisors and attended a formal interview in their office a few weeks later. There were two interns including myself and our duties were catered towards our interests and skills.

During my internship, I conducted interviews, wrote news articles, conducted live remote broadcasts, coordinated a promotional giveaway and managed social media and design.

As an intern, I learned more about the medium of broadcast journalism. This form of journalism relies heavily on sales and advertising, as advertisement dollars are needed to fund the music and programming that airs on the station. Our radio station also offered 24-hour local news coverage, which meant we remained updated on the current events in over 15 counties.

My duties throughout the summer were various, but I spent most of my time working on our promotional giveaway that occurred throughout the entirety of the summer. I attended many remote broadcasts and collected entries to win our $14,000 Mahindra XTV. We partnered with a local Mahindra dealership to create a promotional campaign for both their business and KMZU. We conducted “pop-up” entries throughout the summer as well through social media and on air call-ins.

I quickly learned that no matter where you work, big or small, you will always encounter someone who does not agree with your idea. It was humbling to learn that I couldn’t be married to an idea, story or design. Although I may have thought the product was outstanding, the approval of my supervisor was superior to my wants. Because I was willing to adapt and change based on the decision of a group, my employers were pleased with the end result.

My favorite part of the summer was attending remote broadcasts. Throughout the course of the summer, these events also challenged my thinking and provided me with a better understanding of what I hoped to do in the future. I learned through these events because I saw what an importance this small, local radio station was to the community. People were eager to talk with the DJ and finally put a face to the name they listened to every day. Every tractor in west central Missouri was tuned in to hear our bottom and top of the hour farm market reports. KMZU was many community members source for local news. People came to fairs, festivals and fundraisers because they “heard about it on the radio.”

Although my internship didn’t have a fancy title or wasn’t attached to a widely known company, I still found it to be worthy. Many believe that radio, along with newsprint is a dying breed. Broadcast journalism mediums may be changing, but I believe they still have a large role in the continuation and success of rural America.

Through this internship experience, I have a better understanding of where my interests lie. I hope to work not in broadcast journalism, but in advertising and marketing communications. More importantly, this internship highlighted the benefits and challenges of working a rural community. I want to live and raise my family in a small town similar to those I was able to work in this summer. This “dream job” may not come with an engraved nameplate or a fancy office suite, but I can help impact the lives of others through my work and give back to a community and a place that has given so much to me.

International Grains Program Institute -Taylor Belle Matheny

Posted on by kmtully

The start of a new year is a time many of us enjoy to begin something new. For me, the beginning of 2017 was the start of my internship at the International Grains Program (IGP) Institute. The IGP Institute focuses on serving Kansas and U.S. grain commodity organizations through education. Each month Manhattan welcomes domestic and international participants that are attending a course hosted by IGP.

As an intern, my responsibilities include developing the Stakeholder News Brief, writing press releases, writing year in review story’s, updating the website, and taking course photos. The ability to develop my skills and grow in these different areas has opened my eyes to an entire new side of agriculture.

From the beginning, I wanted to challenge myself and grow during the internship. The courses I took prior to my internship taught me the basics of writing, photography and design, but I knew that I needed to develop a stronger set of skills. Throughout the semester I have been challenged in each area and have seen improvements in my skill set. One of my greatest improvements was being able to use Adobe software to create graphics that are appealing to our target audience.

Looking toward the future and a career, each aspect of my internship will be useful in the workforce. The skills I learned will be applied to my future career, but I believe other parts of my internship will be just as beneficial. Learning to communicate with others in the office outside of the communications department has taught me how to work with all types of coworkers. These lessons have allowed me step outside my comfort zone and network with other individuals.

The most exciting part of my internship can be tied to the famous line; “no two days are the same”. Each morning I enjoy being assigned new tasks that aren’t in my normal day-to-day routine. The various projects with IGP commodity partners and within the institute make that line come to life. This has made each day different and has given me the chance to use my creativity on projects.

The ability to learn about a different aspect of the agriculture industry has been the most rewarding part of my internship. Being raised on a beef cattle operation in Kentucky, I didn’t have a true understanding of the grain segment of our industry. My internship has given me the chance the combine my passion for learning, agriculture and communications into one remarkable experience.

Land O’ Lakes- Shaylee Arpin

Posted on by kmtully

Many people see the name Land O’Lakes, Inc. and recognize it as the butter company. But what they don’t know is that Land O’Lakes is so much more than that.

This summer I interned for Land O’Lakes in Minneapolis, Minnesota as a communications intern for the multiple Land O’Lakes entities: Purina Livestock Nutrition, WinField United and Land O’Lakes Dairy Foods.

Land O’Lakes is a national, enterprise cooperative made up of smaller, regional or local cooperatives. The member cooperatives can either be dairy or crop cooperatives, or both. Cooperatives makes up the enterprise of Land O’Lakes that includes a farm to fork view.

Throughout the summer, I had opportunities to work with producers all over the U.S. and write articles for the Land O’Lakes member news website and intranet along with completing a summer-long project.

The communications team at Land O’Lakes is made up of smaller teams, each having a particular communications focus. This summer, I focused on member and governance communications.

The Land O’Lakes member news site is updated with stories almost daily. Over the summer, I wrote more than 10 articles that were published on the news site and internally through Land O’Lakes’ intranet. My favorite article I wrote was about two Kansas producers who attended a conference in D.C. representing Land O’Lakes.

I also wrote direct member communications for our governance department. This included information from new board member elections to new regulations passed through legislation. I also got to design a campaign surrounding leader elections. This included a new look and new messaging.

This summer, main project was developing the communications plan and media for the Best Talent Survey. A survey taken every two years and used to benchmark the Land O’Lakes workplace environment and how employee feel about their team and job.

Overall, I really enjoyed getting to learn about the differences between a regional and national co-op and my summer projects. Land O’Lakes provided me with the opportunity to improve my writing and editing skills. Additionally, being able to develop and work through a communications plan will be an important skill for my future career.

Land O’Lakes has a ton of opportunities for interns. From working in the field to working in the corporate office, students have many options for internships. To find out more about their opportunities, visit the Land O’Lakes website landolakesinc.com. In addition, Land O’Lakes has expanded their Global Food Challenge to include Kansas State University. The Global Food Challenge is open to all sophomores, regardless of major and provides students with a summer learning about global agriculture and trips throughout the U.S. and to South Africa. For more information visit foodchallenge.landolakesinc.com or contact me.

My Summer Working for Monsanto- Danielle Comstock

Posted on by kmtully

Oh, the sweet silence of the office at 7 a.m. This is my favorite time at work because it is the time that I leisurely check my email, sip on my coffee, and mentally prepare what I need to accomplish for the day. However, today I am reflecting on my summer at Monsanto because today is my last day.

I first heard about this opportunity when my little, Kaylyn, sent me a screenshot of the job posting. “Corporate Employee Communications Intern,” it said. I’m not going to lie, my heart dropped a little when I read the job description and found out that the internship was doing internal communications. I said “Thanks, but no thanks,” and moved on with the job search. But something kept tugging at me to give it a second thought. Internal communications was something I’d never considered, but it would be a great opportunity to challenge myself and grow professionally.

I opened my laptop and applied. Weeks later, Dierdra Yates, my future manager, offered me the job.  She gave me three days to accept, but me, being the eager student I am, asked if I could accept the job right then. After Dierdra said “of course” she gave me all the specifics of the job. If I’m being honest, I wasn’t listening. I was already out the door and walking to go tell my best friend the good news when she got out of class.

I began the internship on May 15, where most of the interns gathered in a room for our orientation. There, I met some really cool people. Monsanto hired interns from many different backgrounds. Some who came from farms, and some who didn’t know the difference between a corn plant and a soybean plant. There were interns from all over the globe, and interns who I consider to be way smarter than me. There were science and research interns, finance interns, even legal interns. And then there was me, one of the communications interns.

At orientation, University Relations encouraged us to begin networking right away. One of my favorite things about Monsanto is that no one is too good to talk to you. I met with several people from all over the company. It didn’t matter to them that I was only an intern. Everyone was willing to share their knowledge and experience with me. Whether they gave me an hour or 15 minutes, they took time out of their schedule to learn about my career goals and offer their insight.

During my internship, my two main responsibilities were to manage the weekly St. Louis Scoop newsletter that went out to the 4,000+ employees in St. Louis, and help with planning and promoting for the company Ambassador program.

The Ambassador program trains employees to have meaningful and informed conversations about Monsanto and modern agriculture. Working with the Ambassador program was a great experience because, if you haven’t heard, Bayer is in the process of acquiring Monsanto. A lot of employees were asking the question “Why do we need to talk to people about Monsanto if Monsanto isn’t going to be a thing anymore?” The thing is, agriculture is going through a lot of changes right now, and the Bayer deal is just one of them. It was my team’s job to show ambassadors why we needed them now more than ever.

My main project with the program was to create and implement a campaign to recruit employees to the program. My team also just created a survey for members to fill out that would help them personalize the program to each individual ambassador, which I also promoted. With this project, I learned how to create a campaign using goals, strategies, and tactics.

Kristen, the person I worked most closely with on the team, challenged me to step outside of my comfort zone while we were running the campaign. When we were promoting at the Chesterfield campus, we were having a hard time getting people to stop at our booth. Kristen made me leave the booth, *gasp* and go talk to people while they were eating lunch. *bigger gasp* I felt terribly awkward the entire time but it worked! After employees finished their lunch, they came to our booth.

We didn’t meet all our goals for the project, but that is another thing I learned. It’s okay to not meet every goal you set. When you don’t meet a goal, it gives you an opportunity to learn from it and try again with new strategies. I have struggled with this personally my whole life. It becomes easy to feel less of yourself and grow weary when you fail. But the path to success isn’t all green arrows. As our CEO, Hugh Grant, might say, red arrows are okay sometimes. They motivate us to improve.

Monsanto evaluates all employees on five core competencies: Relationships and Networks, Courage and Candor, Agility, Initiative and Foresight, and Results Orientation. Three times this summer, we were asked to evaluate ourselves on these competencies. At the beginning, where we identified which ones were our weaknesses and strengths; halfway through, where we reflected on how we had progressed on each one; and last week, our final evaluation of how we had grown in each competency. While Dierdra and Kristen told me that I possessed courage and candor on my first day, I know differently.

When UR told us that we would be evaluated on these, I knew my weakest one would be courage and candor. I often am self-conscious and afraid to share my ideas. So, during orientation, I made it my goal to be courageous and confident this summer. At the beginning, it was definitely me putting on a lion’s mask and pretending with all that I had. However, now, I feel confident and courageous. This is where I grew the most this summer and I can’t wait to carry it with me in my future.

In closing, Monsanto has been an amazing company to work for. Not only because I am passionate about everything the company stands for, but also because the people here are amazing. They are all caring, whole-hearted, passionate people who work diligently to pursue agricultural innovation and each person knows the value of investing in people. I am so grateful for the people who chose to invest in me this summer. I would recommend this internship to anyone, and you can apply for this internship and many more here when they start recruiting!

With that, I’m off to my last newsroom meeting. *sobs quietly*

Mid Kansas Cooperative – Shaylee Arpin

Posted on by Courtney Boman

Most kids growing up in a large town or city have little access to knowledge about agriculture, farming or even something as simple as where their food comes from. My story would have been the same if my parents had not put my siblings and me into the Central Kansas District 4-H program. For twelve years, I dove head first into learning and soaking up as much information as I could. Because of my experiences with the 4-H program, I chose to major in agricultural communications and journalism with a minor in animal science and industry at Kansas State University.

Through the past 10 months, I have interned with Mid Kansas Cooperative (MKC). I joined MKC in January as part of the Collegiate Career Development Program. A program designed to turn interns into professionals and hopefully retain interns for full-time positions with partners of the program including MKC, Dow, WinField, CoBank and Land O’Lakes. Normal internships run from late May to early August.

To share my experiences, I built a list of the most valuable lessons I learned and my experiences learning them.

  1. Writing is THE most important skill you will learn.

Throughout my ACJ and journalism classes, I had professors tell me that even if I was not as interested in writing as I was in photography or graphic design, I would still have to know how to write. Boy, were they more right than I knew. For MKC, I wrote feature articles that were placed into the employee newsletter and online.

  1. Fake it until you make it or just ask.

I learned as I went further into my internship that if I did not know how to do something, I could sit and try to figure it out or I could just as easily ask! My boss was always willing to show me how to do something. One of my main responsibilities was to produce the employee newsletter. When I started I had trouble working with the formatting of the newsletter. My boss was more than willing to teach me how to do something or what I could do to change an element to make it better.

  1. You probably don’t know exactly what you’re good at.

Throughout an internship, you will get lots of experience in various areas. I found through my internship that I have a passion for graphic design. Before, I focused on working on my photography skills. Now, I have a passion for both and can work on both skills!

  1. You’re going to grow a lot.

My internship at MKC has made me grow both professionally but also personally. I think my biggest area of growth throughout the internship has been learning how to work in a professional setting and how to share my opinions or preferences in writing, photography, or design. MKC has helped me build my professional portfolio and taught me professional skills such as email writing and best interview practices.

My favorite part of interning with MKC has been growing my professional network. Over the summer, interns visited MKC locations, as well as the KDA and Wheat Innovation Center. Although most days were great, I found that there are times when there is a lot of work to be done but also times when there may only be one or two projects.

These experiences described above are going to carry over into my professional career because I gained both writing and graphic design skills as well as professional knowledge. I would recommend this internship to a person invested in advocating for the agriculture industry through writing and social media. To learn about and apply for an internship, students need to contact MKC at career fairs or the MKC Coordinator of Talent and Industry Partnerships, Hilary Worcester.

American Agricultural Editors Association Internship- Bethany Sanderson

Posted on by chantelles

I was the intern for the American Agricultural Editors Association, an organization made up a variety of ag communicators from writers and editors to photographers and public relations professionals. This year, AAEA chose Living the Country Life, a publication of the Meredith Corporation, to host the internship.

The Meredith Corporation is home to 14 leading magazine brands, including Better Homes and Garden, Ladies’ Home Journal and Midwest Living, and more than 175 special interest publications. They are involved with syndicated television and air in 50 markets nationwide. They are also active in broadband television, with more than one million video plays per month. A large section of the corporation is also devoted to integrated marketing. They have developed relationships with leading retailers like Walmart and Home Depot to promote Meredith brands and products, in addition to offering integrated marketing services to leading brands such as Kraft, Century21, Chrysler, Jonson & Johnson, DirecTV and more.

Living the Country Life, where I primarily worked, is a smaller publication that was launched in 2001 from Successful Farming. Instead of focusing on production agriculture, Living the Country Life focuses on people who live in the country simply to enjoy a rural lifestyle. They tend to be affluent and have a combined annual buying power of more than $32 billion.

Living the Country Life is a good example of a brand that has embraced the multimedia world consumers now interact with. In addition to the magazine, which is published quarterly with a circulation of 200,000, it has a website, e-newsletters, daily radio programs and until recently, a television program. The editor, Betsy Freese, also has a blog that she updates daily, and she manages Facebook and Twitter accounts for the brand.

The majority of my time at Living the Country Life was spent providing content for the fall issues of the magazine. I produced four stories for the issue, including the cover story on horse and stock trailers. I also worked on providing additional content for the beef cattle section of the website that is sponsored by Purina. I wrote and compiled a slideshow based on Beef Quality Assurance’s code of cattle care. Other beef stories I wrote are being held back in the “story bank” for another magazine issue, after which time Betsy may choose to post them on the website as well.

Although I did not have the time or opportunity to experiment with radio programming, I did participate in brainstorming sessions as the radio editors put together the calendar of topics for the upcoming fiscal year. They recorded programs based on several of my ideas.

As the AAEA intern, I had responsibilities related to Ag Media Summit as well. I was primarily responsible for the joint awards ceremony between AAEA and the Livestock Publications Council. I put together the script for those presenting awards and created the PowerPoint presentation for the ceremony This project required participation several days prior to leaving for the conference and also took up a significant amount of my time at the conference.

I also helped with decorating, registration, moderating sessions, putting up signs and other tasks at the conference as needed.

I enjoyed seeing first hand at Living the Country Life the reality of convergent media in the workplace today. While I hear about convergent media in the classroom a lot, it was exciting to see how this played out every day at the magazine.

It also served as a good introduction for me to using social media for professional and business purposes I watched Betsy Freese’s Facebook posts and tweets and had conversations with her about her philosophy of using social media to promote the brand. While she felt the purpose of social media was to drive traffic to their main website, she knew that limiting herself to only sharing links to their website would decrease her fans and following. Her posts and tweets were more balanced, sharing other news or sometimes a personal post about her life in the country, in addition to direction traffic to the website.

The most important takeaway for me, however, was the delicate balance of advertising and editorial content. While I knew in theory that advertising paid for magazines, I had no idea how much thought must go in to providing content that readers will enjoy and that keeps advertisers happy. This is a particular issue at Living the Country Life because it is a free magazine. All of their revenue comes from ad sales.

The publishing industry today is more than just writing stories and selling ads. The sales and editorial teams at the magazine work together to come up with an editorial calendar that they believe is optimal to sell ads (and thus pay for the magazine) to satisfy readers.

I enjoyed the experience in the publishing industry. If I decide to pursue a career in that direction, I definitely plan to look for a job that incorporates multimedia the way Living the Country Life does. I am also open to exploring the public relations industry or integrated marketing jobs similar to what Meredith offers.

Certified Angus Beef Internship- Wyatt Bechtel

Posted on by chantelles

For my internship I worked with Certified Angus Beef with their Industry Information Division as a writing intern. CAB is a branded beef program that helps promote beef produced by Angus cattle. The brand is owned by approximately 30,000 American Angus Association members and was established in 1978 by several Ohio cattlemen. The organization has maintained its roots in Ohio by having the headquarters in Wooster.

With the Industry Information Division the purpose is to inform producers about management techniques or new research that will aid them in meeting the parameters of CAB’s program. My supervisor was the director of the division, Steve Suther, who is based out of Onaga, Kansas. Much of my correspondence with Steven for stories or other assignments was via email. Miranda Reiman was another member of the Industry Information team who sent me work, and on certain occasions Laura Nelson would have assignments for me too. Miranda is based out of her home in Cozard, Nebraska, and Laura works in the main office in Wooster. During my internship I worked at the Supply Development Office in Manhattan.

I worked from May 16 to July 28, and I have also done some work with CAB during the school year on a freelance basis. Each week I worked approximately 40 hours during the summer and had some overtime here and there. My approximate amount of hours worked would be 450 hours. I had hoped to work some more freelance jobs for CAB during the school year, but the company had several other interns during this time so there was not enough writing to divide between us.

I wrote news releases and feature stories covering research studies, events, and producer profiles. Recording video and audio for stories was another duty I had. During the summer I would take pictures of black hided cattle that looked to have an Angus background when I drove home to Eureka. I would also take pictures of cattle on my ranch on weekends. This was a way for me to help CAB increase their photos of stocker cattle as they had a limited number on hand before my internship. It also allowed me to build up some more hours and hone my photography skills. I even assisted in editing copy on the CAB Partners website, which served as a precursor to much of the website design and editing I would do in the upcoming months.

Learning was a large part of my experience at CAB. While working with the brand, I improved my interviewing skills from trial and error. On a near daily basis I had to engage in phone call interviews with cow-calf producers, feedlot managers, university researchers, and people involved with beef marketing. Doing these calls over the phone was at first difficult for me as I had not done this much prior to working at CAB. However, most of my interactions with the people I interviewed went really well because I tried to make this conversational. I also conducted some interviews in person and via email. Time management was a large part of the internship as I had many different tasks I had to perform and deadlines to meet. It helped that I was required to keep time sheets detailing what I had done which had to be turned in weekly. I took better pictures as I gained more experience with the camera I was assigned. My images went from standard shots of black hided cattle to those with improved lighting and composition.

This was a great internship for me as it joined many forms of media together. My goal is to be involved in agricultural communications with the beef industry and working with CAB is a major boost for my resume. Because I want to work in the beef industry this was a great way to learn about industry from start to finish. I am currently applying for positions and many are requiring writing samples, so having this internship helped me add to my portfolio while also getting published. I really enjoyed my time with CAB and maybe in the future I can work again with their wonderful organization.