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Agricultural Communication & Journalism Internships

Tag: public relations

Orca Communications Intern – Ashley Tercero

Posted on by Courtney Boman

7 Things I Learned Being an Intern

1. You won’t get along with everyone

I worked with a lot of different personalities and most of my conversations were either over the phone or over email. I learned rather quickly that everyone had different email etiquette and phone etiquette. I am use to emailing in a way that nothing can be misconstrued so when I would receive certain emails my mind would automatically think someone was mad at me or that I had done something wrong and I then had to take a step back and re-read the message and realize it wasn’t what I first thought. But with that some people did not like the way that I sent emails or that I communicated because it was very different from one another. And while I wanted to plant my feet in the mud and say this is who I am and how I communicate that wasn’t the right thing to do and I had to remember that it wasn’t personal but personality of professional. I then knew to transform the way I would talk to certain people to allow them to know that I was trying my hardest.

2. The age gap is real

Orca had not taken on an intern in a long time. When they began to transition to all online employees they stopped using the office thus, didn’t feel the need for interns. I had thought that I would talk to people that were at least somewhat close to my age but boy was I wrong. Almost everyone in the company was close to twice my age if not older. I learned a lot about how to communicate electronically with all my co-workers as they were not the texting kind so many emails were sent throughout my experience. Phone calls were also made multiple times a week, where I am more use to texting and some emailing, phone calls were the way that they preferred to do business. With the age gap was a social media gap as well and the learning curve there was hard. They have integrated some social media but have not found how truly important it is in this day and age.

3. Not everyone is tech savvy

Being a millennial I have had the opportunity to watch technology change and also had it in my hands for most of my life. I am always excited to try and work with the newest gadgets that are out and try to have the newest ones whenever I have the opportunity. When it came to downloading some of the software that everyone was using it was hard, they all had Dells that were pretty old. So some of the software my updated computer wouldn’t work with and then wouldn’t work with what they were doing. Many times the tech person for the company also struggled to do things that I could do within a few minutes. They are also very old school in that the tech person did all the design work as he was the only one that knew how to work certain programs. This is somewhere I would have loved to have had the opportunity to show off some of my skills but never got the chance to because “communication” is not synonymous with technology in the minds of older generations.

4. Flexibility is key

Being willing to do whatever is thrown at you is key. Most of my internship I did the same things on a daily basis, but when I would get a call that they needed me to do something else I always was up for the challenge and do the best I could with it. The different random projects I would get thrown at me were the ones when I really got to show off my skills and put my own twist on it. I was willing to work hours that were conducive to different time zones, sometimes that meant waking up on east coast time when I was on the west coast and then having work done on pacific time.

5. Don’t be afraid to speak up

During the beginning of my internship I was doing a lot of random work. There wasn’t a lot of organization to it and for a while I wasn’t enjoying what I was doing and wasn’t really learning anything. It took a lot of courage but I spoke to my manager and let her know that I wasn’t happy in the spot they had me and she immediately changed what I was doing and told me over and over again thank you for speaking up so that we could put you somewhere where I was useful as well as learning as much as I possibly can. I was so scared that I was going to rock the boat if I said anything and it ended up being the best thing I could have done for my internship. Of course do it with tact and make sure to not complain all the time but, if you aren’t happy then talk to you intern manager, they are there to help you learn and want to see you succeed.

6. I can bring agriculture into a non-agriculture company

My first project with orca was to try and find agriculture companies that they could work with and research what kind of PR was popular among agriculture companies. I began to search for young companies that had not had any exposure yet and fund so many wonderful companies. Some of my co-workers were shocked at just how many companies were out there and the different products they carried or the different business sectors they were in. Unfortunately, the account manager left the company but, I was able to help secure a few companies that are with them now and bring agriculture to Orca.

7. Sometime you have to do the work no one else wants to do

An important part of being an intern is understanding that not everything you do is going to be fun or what you want to do. What helped me the most when doing things that weren’t that exciting to me is remembering that you’re helping someone and you are proving to others that you are capable of doing any work they throw at you. If you are willing to do the grunt work the tasks you will be given will get better and better until you get to be working on things you really enjoy.

Wilson/Kedley Cattle Company – Deven King

Posted on by chantelles

The Best of Both Worlds

I didn’t have the typical internship by any means. In fact the job just kind of fell in my hands when I got the phone call from the Wilsons, however, as the saying goes sometimes the best things in life are unexpected. I spent the summer working for Wilson/Kedley Cattle Company. By far the most beautiful cattle facilities I’d ever seen, a show barn kid like myself would have killed to grow up around an incredible set of cows. It sound like a lot of cattle work doesn’t it? That’s what I thought too, but that isn’t what the owners had in mind. To my surprise I quickly found I would get the opportunity to work with individuals in every aspect of the cattle industry.

Charlie Wilson, Owner, was the one who approached me with the idea. He was aware that I had recently switched majors and transferred to Kansas State. This was exciting for him as he felt my ability to write could be a huge asset for marketing the company and primarily the cattle. I was there to help picture all the cattle and pick the pictures we’d use. I decided which magazines we would advertise with and handled contacting people about designing the ad layouts. With my previous experience with the Black Hawk Livestock judging team, I was the perfect one to write about cattle descriptions and even take phone calls to describe cattle to potential buyers. While this doesn’t sound much more complicated then what your average cattle company sales team would do I got to manage a lot of other things too.

As a way of thanking customers both past and present I got to work on redesigning the company logo and then work with Purina on getting the cost of the hats sponsored. By agreeing to put there logo on the back we worked out a deal where they would pay for a certain percentage of whatever we ordered. While working with Purina on the hat deal I also got them to agree to host a fitting and feeding clinic that we would host at the Wilson facilities. They sent a representative out who discussed feeding techniques and what each product was meant to do while Charlie Wilson went over and displayed how to properly wash, clip, and fit a show animal. The turnout was tremendous. I invited 50 local people through Charlie’s Facebook page I was running, and just over 40 showed up. Once rumor got around about how educational and beneficial the evening was, the local county fair approached me about organizing the event again at the county fair.

This would prove to be a bit more of a challenge. Purina and Charlie agreed to the idea immediately agreed to idea but I would have to battle the hardships of the county fair board and how there sponsorships worked. If Charlie and the rest of Wilson/Kedley wanted to use this as a marketing strategy there were certain rules that had to followed so that Purina could also be there and the fair board could still advertise it. This taught me a lot about the inside relationships between a company and how money works when dealing with multiple companies on the same sponsorship, especially when considering insurance policies.

During my time in senior college I have focused on numerous animal science classes as well. Working at Wilson/Kedley gave me a chance to use not only what I’d learned from a communications major standpoint but also from animal science. In fact the first night I was here I was so excited I got to watch a C-section performed on a mature cow. In time I would get to give vaccines and keep records that would be given to buyers after their purchase. I also came up with rations and feeding plans with our local Purina dealer.

Although these are only a few of my experiences, I feel my time at Wilson/Kedley was extremely beneficial. Not only did I get to run their social media outlets and promote some of the best cattle you can find but I also learned about business relations and how giving back to people is ultimately the best way to promote a company. I loved my hands on time with the cattle and the chance to apply what I had learned growing up and in animal science. The people amount of people I have met had a huge impact on how I look at the industry and how I will communicate in future employment situations. I’m proud to still be working with Wilson/Kedley on all their social media and marketing needs. I would strongly encourage anyone to take an internship such as this one. It did not apply strictly to just communications but I think that’s what makes it so special, now I can convey what I know about other aspects of the agricultural industry with confidence because I’ve dealt with it firsthand not only on a personal level at home but with a different operation.

American Angus Association – Sarah Harris

Posted on by chantelles

I interned this summer with the American Angus Association as the communications and public relations intern. The application process was very fast paced and I was not sure what to expect when I got to Saint Joseph for the first day.

The original deadline to apply for this internship was March 1, and though I had thought about applying I did not get an application turned in. Luckily, a few weeks after the deadline Dr. Ellis forwarded an email from Jena McRell at the American Angus Association looking for more applicants for the position. I jumped at the missed opportunity and sent in my resume, cover letter, and two writing samples on March 23. I was amazed to get a reply the next morning — then set up a phone interview for March 25. I traveled to the Association headquarters in Saint Joseph, Missouri for an interview on April 2.

A few days after the interview in Missouri I was offered the position and accepted. A few short weeks later, I packed up and headed to Saint Joseph for the summer. My internship lasted from May 18 to August 13, and was packed with a ton of experiences in a very short time.

Day one I was given a handful of assignments to start working on including putting together a media kit for the National Junior Angus Show, media releases to write and some design projects. It was almost overwhelming. I had never written a news release and I got lost looking for the office where I was conducting an interview; however, I did learn the layout of the Association building very quickly.

The American Angus Association was host to six interns this summer in different areas of focus — The Angus Journal, Angus Genetics Inc., events and activities, and Angus Media. I feel like I had one of the best experiences, as I was able to work in every area rather than just one. Going into the summer I was not sure what I wanted to do with my degree in when I graduate in December, but my experiences with the American Angus Association have given me a better direction.

My favorite part of the summer was by far working with the production team for The Angus Report. I got to experience everything from running the teleprompter to writing scripts for the show. It was very fulfilling to see videos that I had shot and interviews that I had cut be used for an actual television show.

Throughout the duration of my internship there was never a dull moment and the workload never slowed down, which made the summer fly by. The National Junior Angus Show in July was another one of my favorite parts of the experience. A majority of the work I had done in the summer was leading up to the show and it was inspiring to see everything come together. In addition to seeing my designs displayed around the show ring, barns and printed in the show book, I was able to get a years worth of experience in one week. While at the show in Tulsa, Okla., I gained experience with social media coverage, news releases on winners and events, video interviews to be used for The Angus Report television show, photography, and writing personal interest stories.

I would recommend this internship to everyone — especially those who are not sure of what path in communications they want to go down. This internship gives you experience in writing, design, photography, videography and social media management along with a chance to travel to shows, farms and ranches. I learned so much and cannot express how blessed I was to have this experience with the American Angus Association.