Zoos offer an opportunity to educate visitors about wildlife and habitat conservation. Due to their ability to create experiences and engage visitors directly zoos have the potential to increase learning and conservation related action while also building quality of place. In the past several decades there has been a shift towards educating people about conservation within the zoos. There has been an increasing effort to focus on the welfare of animals first and foremost, with the visitor experience being designed to engage each viewer in regards to the specific animal and their habitat.