Kansas State University


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July 17: Tapping Social Media with NCapture and NVivo

“Tapping Social Media Data with NCapture and NVivo” will be offered 1:30-3:30 p.m. Friday, July 17, on Zoom. This presentation provides an overview of the NCapture browser add-on (to Google Chrome and Microsoft IE) as a tool for extracting information from social media platforms and will explore how the extracted data is analyzed using NVivo 12 Plus, a qualitative and mixed methods data analysis tool. (The NVivo for Mac now enables this functionality as well.)

The following topics will be addressed:

  • Questions from the prior trainings in NVivo 12 Plus and the newest NVivo
  • How to extract data from social media platforms (like Twitter Tweetstreams, Facebook post-streams, YouTube video embed-links (with transcripts available separately through the cc feature), and the general Web and Internet) using NCapture web browser add-on (to Chrome or IE)
  • How to code on and query social media data using the analytical tools in NVivo 12 Plus
  • How to create data visualizations from social data in NVivo 12 Plus, and
  • Some of what may be asserted by social media data

This is an interactive session, with an optional social media extraction of the participant’s choice and a sharing of the participant’s findings to the group. Participants are encouraged to bring their laptops.

Post-event, if there is interest, the presenter will demonstrate some other tools that enable the easy extraction of all images or videos from a website; the mapping of HTTP networks; network analysis of user accounts on Twitter, Facebook, and YouTube; the mapping of related tags networks on Flickr, and more (to enlarge the sense of what may be accomplished with social media data). These latter demos are complementary to (not replicative of) what may be achieved with NCapture and the related NVivo.


K-State does not have a site license for NVivo 12 Plus. Student licenses are available by subscription for NVivo 12 Pro or NVivo 12 Plus for Windows, or the NVivo 12 for Mac (which has fewer capabilities).  The subscriptions are for 24 month periods and available for about $114 or so (and a little less for the Mac version).

Also, various social media platforms are making their contents somewhat less available. And some free software that enables data extraction tends not to be maintained and to become ineffective in extracting some social data.

QSR International trainings

QSR International offers some superb video tutorials and both free and for-pay events.

An additional reference

Those who have already started using NVivo may want to refer to “Using NVivo: An Unofficial and Unauthorized Primer,” which is an evolving e-book built on the Scalar platform that highlights various features of the tool.


Registration is not required.  However, K-Staters who want a formal record of their attendance may register via HRIS or “sign up” in-person at the online event (and they’ll be credited shortly after the event).

If there are any questions, please contact shalin@k-state.edu or call 785-532-5262.