Facebook is currently the foremost social networking site in the Western world. Many individuals and entities create fan pages on this social network to be their public-facing side. The ability to extract information from Facebook requires an authorized account.
To practice this data extraction, this will describe the extraction of the social network around the Hershey’s site on Facebook (https://www.facebook.com/HERSHEYS). With 5.9 million likes, any crawl will have to be a limited one in order not to overwhelm NodeXL.