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Christina Long, NetWorked – Digital Ready

Are you ready? Are you ready to advance your business in the race to a modern digital environment? Today we’ll learn about a new digital, online initiative to support rural businesses.

Logo for Networked - Digital ReadyLast week we met Christina Long, strategic director for NetWorked – Partnership for Community Investment. She facilitates monthly online convenings during which participants can learn about resources to help businesses and communities. The get-togethers are conducted on Zoom and archived on the NetWorked website.

“We are bringing networks together that may not typically have a way to naturally connect,” Christina said. “We learn about resources and information that we can take back to our communities to activate strong community changes.”

Monthly topics have included the Kansas Community Investment Fund, the Kansas Leadership Center transformation grants and programs, the Blue Cross and Blue Shield of Kansas Healthify and Pathway grant, food access and food insecurity as addressed by the Rural Grocery Initiative, and the Kansas Healthy Food Initiative.

Along with NetWork Kansas and other partners, these programs have assisted and invested in small businesses across the state – even in communities as small as the store in the rural community of Mildred, population 28 people. Now, that’s rural.

Now there is another, brand new resource to help small businesses. It was highlighted during a recent online session.

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Christina Long, NetWorked

In our modern society of today, it’s important to have various kinds of networks. But what if we could have a network of networks?

woman sitting in chair, christina long
Christina Long

Today we’ll meet a team of people who are building connections between multiple networks for the economic benefit of small businesses and communities across the state.

Christina Long is strategic director for this new cross sector network known as NetWorked – Partnership for Community Investment, sometimes known as NetWorked for Change or NetWorked for short. She knows the importance of these issues firsthand.

Christina is a Wichita native and a graduate of Wichita State. She was a cultural affairs reporter for the Wichita Eagle and then worked with the Wichita school system in student support.

In 2013, she launched her own business known as CML Collective. CML Collective strives to develop and enhance marketing and communication strategies for brands that recognize inclusion as a business imperative.  “We want to create positive channels of communication for communities of color,” Christina said.

Among other services, CML Collective offers training titled Go Long – Leadership that Lasts, provided by Christina and her husband, Jonathan Long.

Continue reading “Christina Long, NetWorked”