By Ron Wilson, director of the Huck Boyd National Institute for Rural Development at Kansas State University.
“Connecting with consumers.” That’s a goal of many food companies, but today we’ll meet a young beef producer who has taken this idea to heart. She finds that delivering beef and communicating with families is the most rewarding part of her job.
Lettie McKinney is the founder of MC- Meat Company, which provides homegrown beef directly from the ranch to the consumer. The family brand, based on their last name, is pronounced “M C Bar.”
The McKinneys have farmed and raised cattle for decades in southwest Kansas since Lettie’s ancestors settled there in the 1920s. “My great-grandparents lived through the Dust Bowl and the Depression,” Lettie said. “We’re still here by the grace of God.” Today, she is part of the fourth generation on the ranch. Continue reading “Lettie McKinney, MC- Meat Company”
