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Deanna Munson – Munson’s Prime

It’s time to name the Grand Champion at the American Royal. And here it is! But this isn’t the grand champion steer, it is the grand champion steak. The American Royal has wisely started to honor a top quality end product, in the form of a steak, as well as the traditional grand champion steer. The Grand Champion steak for 2013 is from the Munson Angus farm near Junction City, Kansas. The Munson family are high quality beef producers and innovators in marketing their product all the way to the consumer.

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Deanna Munson makes ice cream at Munson’s Prime restaurant in Junction City, Kansas.

Deanna and Chuck Munson are owners of the Munson Angus farm and a new restaurant, Munson’s Prime, in Junction City. Counting their grandchildren, there have been six generations of the Munson family in Geary County going back to the 1870s. In 1924, they started breeding Angus cattle for their superior meat production and quality.

Charles and Deanna and son David now operate some 200 Angus cows and 2,000 acres of pasture plus 3,000 acres of crop ground. Friends and neighbors started buying Munson beef directly from the farm and then the Munsons opened a retail outlet for fresh beef in Junction City. One constant through all the years had been the hearty meals prepared for family and farmworkers each day, and those could be marketed to others too. The Munsons discussed trying to get all their enterprises under one roof.

Meanwhile, a Munson steak was entered in the competition at the American Royal. The purpose of this competition is to identify the best tasting steak in America. The winner, based on a sensory lab and trained judges, was the steak from Munsons.
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