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Spotlight: Using Hootsuite to manage your social networks

Spending too much time signing in to Facebook, Twitter, WordPress, and others to promote your organization? Having trouble tracking your latest ad campaign online? Hootsuite may be the solution. Described as “the social media dashboard,” Hootsuite is able to coordinate all of your social networking accounts by allowing users to enter information ahead of time and pre-schedule release dates for when YOU want.

The application, which was originally launched in December 2008, also tracks results so users can see the effect of their efforts on all networks. Need Hootsuite for your team but afraid of sharing passwords? No worries. Hootsuite allows for team contributors and shared information, all without sharing passwords. Check it out at www.hootsuite.com.

Aimee Hagedorn is the Student Life marketing coordinator at the Community College of Philadelphia, Office of the Dean of Students. She was formerly the communications and training coordinator for iTAC at K-State.

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